Category Archives: Brand valuation

Kingfisher Airlines brand value

The defunct Kingfisher Airlines, which owes around Rs 9,000 crore to various banks, had used a valuation of Rs 4,100 crore (done by a consulting firm in 2011-12) for its brand as the single largest collateral for its loans. However, an evaluation done by the lenders through another firm in 2013 found the valuation to be around

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